Self-Branding

 

In today’s fast paced world, it is often easy to forget about how vital keeping skills outside of our current job marketcare. Barnum once said “Every man should make his son or daughter learn some useful trade or profession…”
In today’s multimedia world, the playing field is different and no trade will help get you by as trades are temporary in nature. Most people are aware of big name brands such as Apple and Coca-Cola. However, a brand does not limit itself to just companies. When done correctly, you can build yourself up to be a brand. What you sell is your reputation and expertise.

Branding Yourself- It is essential for you to stand out from the rest of your competition. Popular options for this include Twitter, Facebook and LinkedIn. (Benefits of how these websites can be used can be found here.) Popularity has grown so much that songs have been created about them which can be foundhere, here and here.

It is important to be consistent in how you brand yourself as repitition is key to recognition. (Note: How all 3 links use the same profile picture and how they share similiar website links .) If you choose not to brand yourself, remember thatsomeone else will and it might not be in the best light. Alternatively, you may elect to brand yourself through your own website by buying your first and last name from a webhost. By buying through a webhost, you’re eligible to receive a free domain with your purchase.

Branding is not something that will be leaving anytime soon. While generics may have had popularity at one point, people are willing to pay more for brand namesbecause it is associated with quality. How does this apply to you? If you are able to successfully create a brand for yourself, people are more likely to seek your help on a particular subject matter or theme.

However, branding yourself cannot be done overnight. It involves commitment, adaptability and a willingness to keep on learning. In order to properly brand oneself, one must focus in on a niche market is and who their target audience is.

There are many ways which can be used to help brand yourself. These ways include, but are not limited to:
1. Give people a reason to talk about you in a positive light.
2. Participate in anything that will get you noticed.
3. Post presentations that you’ve given by publishing them on a blog, LinkedIn, or Facebook.
4. Create a Facebook Fan Page or group about your niche.
5. Be helpful by exchanging links that others will enjoy and be of benefit.
6. Leave thought-provoking or insightful posts on other blogs.
7. Consider the use of a consistent headshot photo that will allow your audience to connect with you.
8. Join brand-related groups on social media sites such as groups in LinkedIn and partake in discussion forums.
9. Put your signature in your e-mail and forum as well as on Skype.
10.Makie yourself easy to get a hold of via Twitter, Skype, Facebook and other forms of internet communications.
11. Get your water bottles custom label

(For more tips on how you can brand yourself, click here.)

Ken Rockwell has been able to figure out what he knows and who he desires his Niche Market is. Rockwell owns a site named after himself and has dedicated his time to reviewing digital single len reflex (DSLR) cameras in order to allow those with an interest to get a better understanding on the features of the DSLRs as well as accessories available for the camera. In order to be more affective, Rockwell even shoots the same pictures with different cameras and keys in on the differences between each picture which might not seem all that different at first. Rockwell has been so successful at this that he can support his family through his website. His name has become so synonomous with DSLR camera reviews that even though his webasite his free to access, there are many individuals who have chosen to support him monthly because they believe his reviews have been more helpful than even published books.

Blogging by itself is not enough to get your name out there to the general public. One great solution to establish your brand name is to comment on another blogger’s post. You don’t have to agree with the blogger as long as you do so respecfully. By conversing with the audience in this way, more people will have an idea of who you are and you will have a better grasp of how to brand yourself online. Furthermore, your comments help to define you as a brand. The more people trust in you, the more willing they are to believe that what you say matters.

With the art of self-branding, it does not matter who you are or who cares about you. When done correctly, you’ll not only discover who you are but will also make the right people care about who you are opening up a surplus of opportunities just for you.

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